![]() ![]() But then you’ll also get a metric for “quality” views, which is how many of those views lasted for at least 30 seconds. You’ll understand how many unique views there were, which is important: one person watching a video twice counts as two views, but you’ve still only reached that one person. Enter the parameters of an audience you’re after to see what accounts resonate with them, and you’ll get some very cool audience metrics that give a more complete picture of the audience. They’ve introduced a new module called “Audience Ratings,” which uses their own machine learning algorithms to learn more about the audiences watching the videos Tubular has indexed. There’s also some basic audience demographic information you can get here, but as you’ll see Tubular can go far deeper than that with the people who are viewing videos. This is helpful for rate negotiations: it’s cool if an influencer has 100,000 followers, but if he’s only getting an average 15,000 views (and people aren’t watching but half of it), you’re armed with some really good intel coming into that deal. Beyond just seeing how many views a video gets, Tubular is able to delve into how long people actually watch, calculating average watch time per view. You’ll see that there are a number of stats given around video views, and this can get pretty granular. Right there, you can see a vastly narrowed list that you can work with. In that case you filter to show only TikTok creators, and then sort the list with Tubular’s “Top Creators” feature. Maybe your search term shows most of the content is happening on TikTok. Then you can start following the numbers to find the most popular creators. But there’s an even easier way: just search whatever the topic or hashtag is to find relevant content. ![]() You can search with keywords and then refine your results with the dozens of filters available. To do that, it’s a simple matter of searching through a mere 1.1+ billion videos that represent the last 90 days of activity. The coolest part of this graph is that you can click anywhere along it-maybe you want to see what’s behind the spike in activity-and you’ll be given a pop-up list of all the videos that added to the total that day, organized in descending order.Īnother way to find influencers is by starting with content. In the screenshot above, there’s no question who’s getting the most engagement. But where this gets really handy is the ability to add in other creators to see a visual comparison of their metrics. The range of time can be changed, and even the interval of time from data point to data point. ![]() You can view a few metrics here-Views, Engagements, Uploads, and Followers/Subscribers-and see the aggregate of them across all that creator’s channels, or any ones you want to look at specifically. Here’s what this looks like in action:ĭigging into the performance of a creator, you can slice and dice the graph in a number of ways. Taking a look at a creator’s profile on Tubular gives you quite a bit of information-all of which is timestamped, so you can actually get some context for what you’re looking at. And if that wasn’t your plan, you should do it that way: when you start learning things you didn’t already know or didn’t know you could know, it underscores how powerful the platform is. It is likely custom tailored based on individualized factors, so your best bet is to contact them directly to scope out a solution for you.ĭid we mention all the data? Probably the first thing you’ll do when you log into Tubular is to search for a creator you already know pretty well. Tubular’s offering works like any SaaS platform, though they don’t make the details of its pricing public. Vendors who bid for placement can be identified by the yellow flag button on their listing. Vendors bid for placement within our listings. ![]()
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